Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you haven’t analyzed the competition lately, you may be […]
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4 Psychological Techniques for Increased Sales During Small Business Season
Christina Metcalfis a writer/ghostwriter who believes in the power of story. She works with small businesses,chambers of commerce, and business professionals who want to make an impression and grow a loyalcustomer/member base. She loves road trips, hates exclamation points, and believes the world would be a betterplace if we all had our own theme song […]
6 Ways to Make Your Business Stand Out During a Local Event
Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not […]
27 Engaging Ways to Use Mother’s Day in Your Marketing
Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female mentors. Mother’s […]
Do You Have These 10 Things on Your Business Website? You Should.
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or […]
20 Ways to Celebrate National Holidays
As I write this article, it’s not only National Empanada Day, but also Zoo Lovers Day. And I plan to go to bed early to rest up for tomorrow’s big double celebration of National Winston Churchill Day and National Unicorn Day. All in, there are 257 national holidays in April alone. If you’re like […]