How to Make Your Product or Service Indispensable

Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all.   If you haven’t analyzed the competition lately, you may be […]

27 Engaging Ways to Use Mother’s Day in Your Marketing

Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female mentors. Mother’s […]

20 Ways to Celebrate National Holidays

As I write this article, it’s not only National Empanada Day, but also Zoo Lovers Day. And I plan to go to bed early to rest up for tomorrow’s big double celebration of National Winston Churchill Day and National Unicorn Day.   All in, there are 257 national holidays in April alone. If you’re like […]