Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you haven’t analyzed the competition lately, you may be […]
Author: planoc
Making the Most of Your Minutes
Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year’s resolutions, we have a suggestion for you that could be a game changer. One of the biggest productivity challenges is interruptions. But as a small business owner they’re […]
Popular Misconceptions About Shopping Small That Are Holding Your Customers Back
As I’m writing this, we’re closing in on two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there […]
4 Psychological Techniques for Increased Sales During Small Business Season
Christina Metcalfis a writer/ghostwriter who believes in the power of story. She works with small businesses,chambers of commerce, and business professionals who want to make an impression and grow a loyalcustomer/member base. She loves road trips, hates exclamation points, and believes the world would be a betterplace if we all had our own theme song […]
Easy Last-Minute Bonuses to Drive More Sales During Small Business Season
Facebook: @tellyourstorygetemtalkingLinkedIn:@christinagsmith
Sprucing Up Your Website for the Holidays
Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s […]
Business Recovery Post-Pandemic: What Changed and Should You Change It Back?
COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track. It’s important to provide value to customers […]
How to Build Untiring Customer Loyalty
Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. That time investment is worth it because it means more revenue and sticking […]
Gearing Up to Capture the Holiday Dollar
This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did they decide on this and what does your business need to know to make the most from holiday shoppers? Increased […]