There was a time when the biggest concern a business had was bringing in customers. These days, we know you’re worrying about a lot more. You’re wondering where you will find qualified employees. When you do find them on paper or through an application, you keep your fingers crossed that they will show up for […]
Author: planoc
How to Get Certified as a Woman-Owned Business
How to Get Certified as a Woman-Owned Business If you’re a woman who owns a business and you’d like to apply for federal contracts, getting officially certified as a woman-owned business is essential. The federal government’s goal is to award at least 5% of its contracts to women-owned small businesses each year. While the certification […]
4+ Tips for Attracting More Tourists to Your Business
It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are traveling and still—hopefully—buying. If you’d like to attract more tourists to your place of business, here’s how you can prepare. How to […]
5 Professionals You Need on Your Small Business Team
If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. 5 Professionals Every Small Business Needs […]
6 Ways to Make Your Business Stand Out During a Local Event
Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not […]
5 Great Lessons from Customer Service Mistakes
A cruise ship captain once said, “There’s always a weird person at your dinner table. If you’re sitting with several couples and you can’t figure out who the weird one is, chances are it’s you.” The same can be true of customer service. Every business is convinced they offer stellar service but if you can’t […]
27 Engaging Ways to Use Mother’s Day in Your Marketing
Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed grandmothers, women we think of as second mothers, mother-in-laws, fur moms, best friends, and even female mentors. Mother’s […]
Do You Have These 10 Things on Your Business Website? You Should.
If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or […]
20 Ways to Celebrate National Holidays
As I write this article, it’s not only National Empanada Day, but also Zoo Lovers Day. And I plan to go to bed early to rest up for tomorrow’s big double celebration of National Winston Churchill Day and National Unicorn Day. All in, there are 257 national holidays in April alone. If you’re like […]
10 Things to Do for Your Business Instead of Watching TV
10 Things to Do for Your Business Instead of Watching TV We all have the same 24 hours in a day. While we may have different responsibilities, the most productive people learn to use their time in valuable ways no matter how little of it there is. They quickly grasp the best way to use […]